There are some pretty cool colors and textures in this new batch. Plemons straps are hand made in San Francisco, CA. They are available now in the shop and on our online store.

These lights are pretty awesome. They are smaller than a Zippo lighter and you can charge it by plugging it into the USB port on any computer or laptop. They have a nice simple, classic look and are pretty bright too. Come and get yours before we run out! We can also ship pretty much anywhere in the world…just .(JavaScript must be enabled to view this email address).

Incase you missed it the first time here is our video we made during our camping trip in the Eastern Sierra Mountains in Northern California.

Velo Cult in the Eastern Sierras from Velo Cult on Vimeo.

The first person to .(JavaScript must be enabled to view this email address) us with the name of the person in this picture will win a free Velo Cult shirt.

Send answers .(JavaScript must be enabled to view this email address) with the title “contest”.

We have just added these great books from Bicycle Quarterly. Expect to see a lot more in this section very soon.

Fixé is a new fixed gear oriented magazine from the creators of Cream, a French BMX magazine. This first issue came out really nice and it is really cool that they decided to do a multiple page spread on Velo Cult/San Diego. There are two different versions of the magazine. Each having a different cover and back.

There aren’t many places to find these here in the states so get your copy while they last. Supplies are very limited. Because of the limited supply, this is only available in our San Diego shop.

We have added the Cinelli Unicanitor saddle to our store! Check them out!

we have added a few great new items to the store including New Turbo saddles, bells and Plemons and Soma straps!